How search engines work and getting your business found on the internet seminar (Search Engine Optimisation)

Search engines are the starting point for most people when they are looking for something on the internet. It is essential that you get your site optimised to compete for high rankings. This seminar is designed to bring participants up to speed with all major aspects of optimising websites for search engine ranking. Featuring a combination of lecture, discussion and group work, this seminar provides an overview of website optimisation and implementation.

Goal of the seminar

• Develop your knowledge of the internet and web maintenance and demonstrate the importance of optimising your site.
• Use the knowledge for increased efficiency and effectiveness within your business.
• Leave you with a direction on your website development and how to achieve maximum impact for your business through search engine optimisation.
• How site maintenance and content management can keep your web rating high and increase your recall rate.
• How analysing your server logs will help you make decisions on what content should be on your site and what people are coming viewing it.

Seminar Content:

• Introduction to search engines
• Planning and preparation
• Implementation
• Promotion
• Server logs

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