The Cork County & City Enterprise Boards are running an Advanced Food Programme again in 2012. It is aimed at Cork county and city micro-enterprise food companies supplying branded food products into retail and foodservice markets in Ireland. It will help companies improve their brand marketing activities and fully identify and exploit new sales opportunities. This is achieved through a combination of food marketing workshops and the on-going support of a Programme Co-Ordinators, as well as a market research visit and trade fair participation. The Programme provides food companies with a platform to develop their brand marketing skills in a practical, self learning and cost effective manner, in the company of peers and food industry experts.

Programme Content:

One to one mentoring - at your premise with the Programme Co-Ordinators. A maximum of 12 hours of one to one mentoring per client company.
Food marketing workshops - 4 full day workshops throughout the year which will cover the following topics:
- Marketing and branding
- Business planning and strategy
- Food processing - equipment, new product development
- Product costing
- Food packaging
- Preparation for participating in trade shows
- Quality systems
- Online digital marketing & social media
- Public relations - being effective on a tight budget
- Irish & UK retail markets
- Key account management
- Preparing for and meeting with buyers
- Food product distribution
A retail market visit – looking at key speciality food and retail grocery outlets, products, merchandising, display category management, point of sale and packaging design. Also a visit to an SME food production facility in Co. Cork.
SHOP exhibition trade fair, RDS Dublin - www.shopexhibition.com A fully funded stand (subject to the Board's approval and to the Programme Co-Ordinator's approval).
Email and telephone support - throughout the duration of the programme
Marketing Grant - Each participating company can avail of financial assistance in the form of a marketing grant.
Location of training workshops - Oriel House HOtel, Ballincollig, Co. Cork
Programme Co-Ordinatore for 2012 - Conor Hyde & Kieran O'Connor, Bullseye Marketing Ltd

DOWNLOAD ADVANCED FOOD PROGRAMME BROCHURE 2012

I am interested what do I do next?

Contact us as soon as possible and we will discuss the programme in more detail with you:

Tel: 023-8834700 E-mail: enterprise@wceb.ie

West Cork Enterprise Board 8 Kent Street, Clonakilty, Co Cork Tel: 023 88 34700 Fax: 023 88 34702 Email: enterprise@wceb.ie Company Registration: 223808