On-line Marketing Seminar

This basic / entry-level 1 day seminar provides an in-depth insight into the latest innovations in on-line marketing. It is suitable for all levels of personnel with a basic knowledge and understanding of the world wide web. It is a non-technical seminar and is suitable for non-IT staff whose effectiveness would be enhanced by a greater awareness of the current state of the world wide web and techniques designed to attract more website visitors and convert them into customers. It would be especially beneficial to those who have responsibility for public relations, sales & marketing and customer relations.

Topics covered during the seminar include:

• Search engines and your website
• Blogs - how to use them for marketing
• Search advertising
• Social network marketing
• LinkedIn
• Facebook
• Twitter
• You Tube