Smart Marketing for Small Businesses:

Who is this seminar for?
This seminar is for owner/managers or key personnel of micro-enterprises (businesses employing 1-10 employees who may not have previous knowledge, skills or formal qualifications in marketing. It is also a challenging refresher for those who have studied marketing as they head into 2011 and a whole new set of market circumstances.

The seminar will provide practical advice on addressing your marketing needs, which you can put into effect immediately.

By the end of this one-day seminar, you will:

• Have a clearer understanding of how to market your business efficiently and effectively, while working on a tight budget
• Know how to analyse your existing customer types, target new markets and position your business in the minds of customers to maximum effect
• Be able to set realistic sales forecasts for 2011-13
• Understand the steps involved in crafting your own marketing strategy and your associated marketing action plans for the next 2-3 years.

Seminar Active Learning Methodology/Content:  

The seminar is based on learners working on a proven Marketing Planning template through the day.
By day’s end each learner will have drafted a new strategy for their business for the next 2-3 years covering:

• Market segmentation, targeting & market positioning
• Analysing  their Competitive Advantages
• Setting marketing objectives - to create “real" sales forecasts for 2011/2012.
• Devising marketing strategy - product, customer service, pricing
• Devising marketing strategy - promotions, incl. e-marketing tips
• Create a 2011/2012 marketing action plan for your business.
  

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