Advanced Food Programme 2010

The Enterprise Boards of West and South Cork are looking to run an Advanced Food Programme again in 2010. It is aimed at South Cork and West Cork micro-enterprise food companies supplying branded food products into retail and foodservice markets in Ireland. It will help these companies improve their brand marketing activities and fully identify and exploit new sales opportunities. This is achieved through a combination of food marketing workshops and the on-going support of a Programme Co-Ordinator, as well as market research visits and trade fair participation. The Programme provides food companies with a platform to develop their brand marketing skills in a practical, self learning and cost effective manner, in the company of peers and food industry experts.

Programme Content:

• One to one mentoring - on a monthly basis throughout the year with a Marketing Consultant
• Food marketing workshops throughout the year which will cover the following topics:
  • Production efficiencies
  • Product costings and financials
  • Human resources and staff training
  • Quality systems
  • Marketing skills
  • Branding
  • Food packaging design and presentation
  • Identifying customer and market opportunies
  • Unique selling point identification
  • Completing a marketing plan
  • Understanding your buyers needs
  • Buyer presentation skills
  • Listings, margins, sales and distribution development
• A Dublin retail market visit – looking at key speciality food and retail grocery outlets, products, merchandising, display category management, point of sale and packaging design.
• A Trade Fair visit:
  • The Speciality Food Fair, London, September 2010 - www.specialityandfinefoodfairs.co.uk
• SHOP exhibition trade fair, RDS Dublin - www.shopexhibition.com
• Email and telephone support

I am interested what do I do next?

Recruitment is currently taking place for this programme, if you wish to express your interest, contact the Board today. Limited places available. Participants will be selected following the completion of an application form and an interview with the Board and the Programme Consultant.

Tel: 023-8834700 E-mail: christine@wceb.ie

Download Food Programme 2010 brochure (note some aspects of the programme as per the brochure may be subject to change due to budgetary constraints  in 2010.