Advanced Food Programme 2011
The West Cork Enterprise Board and South Cork Enterprise Board are running an Advanced Food Programme again in 2011. It is aimed at South Cork and West Cork micro-enterprise food companies supplying branded food products into retail and foodservice markets in Ireland. It will help these companies improve their brand marketing activities and fully identify and exploit new sales opportunities. This is achieved through a combination of food marketing workshops and the on-going support of a Programme Co-Ordinators, as well as a market research visit and trade fair participation. The Programme provides food companies with a platform to develop their brand marketing skills in a practical, self learning and cost effective manner, in the company of peers and food industry experts.
Programme Content:
- One to one mentoring - on a monthly basis throughout the year with the Programme Co-Ordinators.
- Food marketing workshops throughout the year which will cover the following topics:
- Production efficiencies
- Product costings and financials
- Human resources and staff training
- Quality systems
- Marketing skills
- Branding
- Food packaging design and presentation
- Identifying customer and market opportunies
- Unique selling point identification
- Completing a marketing plan
- Understanding your buyers needs
- Buyer presentation skills
- Listings, margins, sales and distribution development
- A retail market visit – looking at key speciality food and retail grocery outlets, products, merchandising, display category management, point of sale and packaging design.
- SHOP exhibition trade fair, RDS Dublin - www.shopexhibition.com
- Email and telephone support
I am interested what do I do next?
Recruitment is currently taking place for this programme with a deadline date of 31st March 2011 to apply. Please complete the application form to express your interest in the programme:
Download Food Programme 2011 application form
Tel: 023-8834700 E-mail: enterprise@wceb.ie