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Essential selling skills for 2009 and beyond  

Who is this seminar for? This seminar is for owner/managers or key personnel of micro-enterprises. It will allow you to be more efficient and effective in selling your service or product, which will in turn, increase your sales.

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Seminar objectives:

  • Provide participants with insights into the psychology of sales success and how to achieve exceptional customer care.
  • Learn that selling today requires a different approach requiring enthusiasm and self-motivation to succeed.
  • Learn new technical and professional skills, knowledge and attitudes including negotiating and handling objections.
  • Become a fully professional and effective sales person by implementing the techniques learned including planning and hitting targets/budgets.
  • Earn more and generate immediate and long-term bottom-line benefits for yourself and your company.

Seminar content:

  • Introductory/basic personal and sales success concepts including WHY people buy.
  • The NEW way to sell and build customer trust.
  • Listening to customers and prospects to establish their needs.
  • Understanding your competitors offerings.
  • How to influence prospects and customers.
  • Getting the “second sale”.
  • Understanding different personality styles and temperaments of clients and prospects.
  • Maximising and managing your time.
  • Top customer care behaviours.
  • Sales planning, budgeting and goal-setting for sales.
  • Specific selling skills such as: Approaching prospects, Making presentations, Handling objections.
West Cork Enterprise Board, 8 Kent Street, Clonakilty, Co Cork   Tel: 023 88 34700   Fax: 023 88 34702   Email: enterprise@wceb.ie   Company Registration: 223808