Marketing your way out of the recession

Who is this seminar for? This seminar is for owner/managers or key personnel of micro-enterprises, who may not have previous knowledge/skills/qualifications in marketing. It will allow you to get excellent practical advice on your marketing needs, which you can put into effect immediately.

Learning Objectives: By the end of this one-day seminar, you will:

• Have an understanding of the importance of marketing for your business and you will learn to market your business efficiently and effectively, while working on a tight budget
• Know how to segment your markets, target and position your business to maximum effect in 2009/2010
• Be able to set realistic marketing objectives for your business in 2009/2010
• Understand the steps involved in crafting your individual marketing strategy for 2009/2010 and your associated marketing action plans for the next 2 years.

Seminar Content:

• You will receive the following documents which you can use in your business after the seminar, these include:
  • A marketing analysis questionnaire to help you focus on how to maximise your participation in the seminar
  • Tips on effective e-marketing – how to maximise your website
  • A “how to create your own brand” template on a tight budget
  • A “how to retain customers” template
  • Competitor Analysis Tool
• Market segmentation, targeting & market positioning
• Setting marketing objectives - to create “real" sales forecasts for 2009/2010
• Devising marketing strategy - product, customer service, pricing
• Devising marketing strategy - promotions, incl. e-marketing tips
• Create a 2009/2010 marketing action plan for your business.

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