Setting up an on-line shop - what you need to know seminar

Imagine you walk into a shop, and everytime you wanted to go in you had to stop and wait for a few minutes before you could go inside? Once you did get in and find a product that you wanted more information about, but couldn't find anyone to answer your questions or even a place to buy the item! Unfortunately this is the experience many shoppers face when searching to buy products online.

The goal of this seminar is to:

• Develop your awareness of selling on the internet.
  Realise that an online shop will not work itself it needs a constant push in promotion and marketing.
  Learn how you can improve the customer’s experience.
  Learn about the costs and the technologies required.
  

  Seminar overview: This seminar will cover aspects of building an e-Commerce site and selling online. Featuring a combination of lecture, discussion and demonstration, this seminar provides an overview of web site e-Commerce concerns from pricing, hosting etc. The seminar will provide participants with an overview of the technologies involved in creating a web presence - from the fundamentals of basic HTML web pages - to integration with existing IT systems using web server technologies. #

  Seminar content:

  Make money on the net

  ·         Sell a product

  ·         Sell a service

  ·         Sell information

  o    subscription sites:

  o    e-books

  ·         Sell advertising

  ·         Become an affiliate

   

  •  E-Commerce Solutions

  ·         What is e-Commerce?

  ·         History of e-Commerce

   

  • What is a Merchant Account?

  ·         Paypal

  ·         Credit card payments

  • Shopping Cart or e-Commerce Storefront?

  ·         When you start looking for ways to build your web-based store, you will encounter a variety of options. Make sure you understand what they mean before you waste time going down the wrong track.

  Ø  Revenue Generation

  ·         Prospect generation

  ·         Sales transactions

  ·         Advertising and referral revenue

  ·         Affiliate programs

  Ø  Common Errors of E-Commerce

  ·         Do’s and don'ts for publishing content on your e-Commerce site

  Ø  Design Considerations

  ·         Site Design

  ·         Common pitfalls and problems

  ·         Images / Product Information / Content Design

  ·         Can I compete online, prices, hidden costs, third party costs?

  ·         Realising your workload

  Ø  Dealing with third parties

  ·         Working with third parties / Banks / Payment Providers / Merchant account approval

  ·         Factoring third parties into you timeline for development