Setting up an on-line shop - what you need to know

Imagine you walk into a shop, and everytime you wanted to go in you had to stop and wait for a few minutes before you could go inside? Once you did get in and find a product that you wanted more information about, but couldn't find anyone to answer your questions or even a place to buy the item! Unfortunately this is the experience many shoppers face when searching to buy products online.

The goal of this seminar is to:

• Develop your awareness of selling on the internet.
• Realise that an online shop will not work itself it needs a constant push in promotion and marketing.
• Learn how you can improve the customer’s experience.
• Learn about the costs and the technologies required.

Seminar overview:

This seminar will cover aspects of building an e-Commerce site and selling online. Featuring a combination of lecture, discussion and demonstration, this seminar provides an overview of web site e-Commerce concerns from pricing, hosting etc. The seminar will provide participants with an overview of the technologies involved in creating a web presence - from the fundamentals of basic HTML web pages - to integration with existing IT systems using web server technologies. It will also look at the alternatives to setting up a dedicated e-Commerce site such as the possibilities of using eBay or off the shelf solutions to test the market.

Seminar content:

• E-Commerce Solutions
• Make money on the net
• What is a Merchant Account?
• Shopping Cart or e-Commerce Storefront?
• Revenue Generation
• Common Errors of E-Commerce
• Alternatives to setting up your individual e-Commerce solutions
• eBay