Social Media Made Easy Seminar

Who is this seminar for? Have you heard about social media such as blogs, online video, Facebook and Twitter and are wondering how you could integrate them into your marketing plan as new and inexpensive (often free) ways to market your business and increase sales? This seminar is for you, if you are an owner/manager or key personnel of micro-enterprises, with little experience in using social media and social networking as part of your marketing and communications plan.

Learning Objectives: By the end of this one-day seminar, you will:

• Understand why many small businesses are enjoying success in building visibility for their business
  and attracting more customers using no cost and low cost social media and social networking platforms.
• Review case studies of other businesses successfully using these platforms.
• Discover which platforms will be the most appropriate for you to use in your business
• Determine the resources you need to implement these new marketing channels
• Enhance your marketing plan for 2010 by integrating social media and social networking communications and identify what success will look like for your business.

 Seminar Content:

• Listening to customers and what they are talking about online so that you can turn that knowledge into competitive advantage.
• The basics of RSS (really simple syndication) and how it is relevant to your business.
• How to benefit from a presence in social networking sites such as Facebook and LinkedIn – including the most common mistakes most businesses are making
• How to use Twitter to help you nurture your reputation online, increase interest in your business and boost sales
•  An introduction to business blogging to position you as the ‘go to person’ in your field and attract more customers
• How to quickly and inexpensively use multimedia to bring your business to life for customers  including photo sharing on Flickr.com, podcasting with iTunes and creating your own online TV channel at YouTube.com.

 Book on-line